How To Generate Sales in a Recession

It’s a fact of life that during a recession, budgets tighten, customers buy less and there is less business around generally. The number one challenge (after securing a survival fund) for virtually every business in the current economic climate - is therefore generating sufficient sales.

But lockdown does not have to mean shutdown and agile businesses can revisit their value proposition and re-purpose their sales model - in order to meet their customers’ changing needs and behaviours. This approach should enable them to emerge the other side, better able to face the new post-Covid commercial landscape.

With thirty years experience in sales and having sold through two previous recessions, Paul Durrant FISM will provide his extensive sales insights and advice  - to help you navigate the next phase of the Covid-19 crisis.

By attending this webinar you will learn how to develop a coherent sales strategy for navigating the Covid-19 crisis.

This webinar will take place virtually on Zoom. Once you have registered to join, you will be sent a link to connect and to add to your diary prior to the meeting.

Key details

Date & time: 25 Jun 2020 12:30 - 13:30
Location: Online webinar, Online

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Paul Durrant is a qualified sales consultant, coach and trainer, Fellow of the Institute of Sales Management, member of IOD Essex, public speaker, published author and founder of PDT Sales Consultancy. Paul uses his 30 years experience in sales to help business owners, sales leaders and salespeople – sell better and sell more.

Paul also has an online training academy (with 14 different sales and entrepreneurship based training courses) and his latest book ‘Entrepreneurial Sales’ is available on both Amazon and Waterstones websites.


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